In order to attract Montrealers interested in Diet & Fitness, advertiser Boutique Endurance decided to associate their brand with The Gazette’s top writers for this content, Jill Barker and June Thompson. Each week these Gazette writers present articles, photos, and videos that help Montrealers eat and exercise better.
As the title sponsor, Boutique Endurance enjoyed exclusive advertising within the Move it or lose it blog, as well as the ability to showcase their own content, in the form of a promo video for a featured product.
- Exclusive ad positioning on web, tablet, and mobile environments
- Content Integration (product showcase video) within right rail